Director of Marketing

Gründe für Accor zu arbeiten?
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Wir unterstützen Dich dabei, jeden Tag zu wachsen und zu lernen. Wir sorgen dafür, dass Deine Arbeit einen Sinn in Deinem Leben hat und dass Du auf Deiner Reise mit uns die grenzenlosen Möglichkeiten von Accor erkunden kannst.
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Tu das, was Du liebst, trage etwas für die Gemeinschaft in der Welt bei, und wage es den Status quo in Frage zu stellen! #BELIMITLESS

We are seeking a dynamic Director of Marketing to join our team at Sofitel Cairo Nile El Gezirah Hotel.

• To develop, implement, maximize, monitor and evaluate the hotel’s communication objectives, strategies, including advertising, public relations and graphics and collateral, so as to support the objectives set in the Marketing Plan.
• To measure, interpret, prioritize and evaluate the effectiveness of communication activities through an ROI analysis and to re-evaluate programs on an ongoing basis so as to achieve / exceed the objectives as outlined in the Communication Plan.
• To develop and maintain active contacts with the press and key media.
• To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
• To establish a fully integrated communication program as outlined in the Marketing Plan.
• To ensure adequate targeted publicity and coverage of the Hotel’s positioning, promotional programs, corporate image building and other activities.
• To ensure all Food & Beverage advertising is of consistent high standards, while assessing market standards, trends and competitor activity.
• To recommend and develop proposals and direct and implement below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines etc to support the advertising and sales campaigns.
• To establish and maintain the hotel library and photographic image filing
• To act as the liaison between the hotel and the appointed PR agency to generate awareness and write ups of the hotel according to the marketing objectives.
• To create property press kits, press releases and creative communication of news worthy items with the PR agency.
• To continuously update press kits.
• To develop good community contacts among government, businesses, associations etc and represent the hotel at public functions.  To support ad-hoc events and or projects in the community.

– Management Experience (type): Director.

– Highly professional presentations and communication (oral and written) skills.

–  Additional Requirements (i.e., % of travel time, etc.): Ability to travel on short notice and adaptable to schedule changes.

– Fluency in English is a must.