Conference and Events Sales Executive

Due to an internal promotion, we are seeking an enthusiastic, detail-oriented and results-driven Conference & Events Sales Executive to join our Sales and Marketing team.

In this role, you will manage and drive conference, events and group sales enquiries, maximise conversion rates, and achieve departmental revenue and profitability targets in line with budget and forecasts. You will play a key role in securing new and repeat business while ensuring a seamless client journey from enquiry to event handover, maintaining exceptional service standards reflective of a luxury hotel.

Key responsibilities include:

• Handle enquiries and RFPs efficiently to secure business opportunities.
• Build and maintain strong client relationships with corporate clients, event planners and agencies.
• Prepare and follow up proposals within agreed timelines, negotiating to maximise revenue and profitability.
• Qualify enquiries to ensure commercial viability and alignment with departmental targets.
• Conduct proactive client follow-ups, call plans and outreach to past, lost or turndown business.
• Upsell and cross-sell hotel services and facilities to maximise total revenue per booking.
• Coordinate event handovers to Planning and Operations Teams to ensure flawless execution.
• Represent the hotel at industry events, trade shows and promotional functions.
• Maintain accurate records in Delphi FDC and other sales systems; track enquiries, contracts and client interactions.
• Support departmental financial objectives through cost control, accurate forecasting and adherence to budgets.
• Ensure all client communications, proposals, and event materials reflect Sofitel’s luxury brand standards.

• Proven experience in conference and event sales and planning, preferably within a luxury hotel or high-end hospitality environment.
• Bachelor’s degree in Event Management, Hospitality or a related field.
• Strong sales skills with a track record of driving enquiries and securing new business.
• Exceptional interpersonal and communication skills, with the ability to build and maintain client relationships.
• Demonstrated ability to work independently and as part of a collaborative team.
• Detail-oriented with excellent organisational and time management abilities.
• Proficiency in CRM systems and Microsoft Office suite.
• Willingness to work flexible hours, including evenings and weekends as required.

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities within the global Accor network. We are committed to your professional growth, offering leadership development pathways, global mobility opportunities and industry-leading training programs.

Thrive in our Sofitel Brisbane Central community, with:

• Heartist benefits including global accommodation and dining discounts for you, your family and friends
• Complimentary hotel stay package to celebrate your work anniversary
• https://careers.accor.com/global/en/job/conference-and-events-sales-executive-in-sofitel-brisbane-central-brisbane-city-australia-jid-87316