MISSION : To maximize the RevPAR of the Hotel under your responsibility, managing the pricing strategy of your Hotel on a daily basis, and under the supervision of the leader, to develop and execute the different actions that guarantee the best performance.
OPERATIONS
PRICING STRATEGY
- Design the RM strategy for the hotel under your responsibility to maximize the hotel’s RevPAR and EBITDA.
- Responsible for designing the pricing strategy by segment and performs daily monitoring.
- Monitor Duetto’s pricing rules on which pricing decisions are based.
- Review and analyze daily, weekly, and monthly Pick Up reports with your team (Revenue Executives), your counterparts in other departments (Sales, E-Commerce, Marketing), and your superiors (Head of).
- Analyze daily, weekly, and monthly Pick Up reports and market trends from different perspectives of market segment, business source, room type, point of sale, etc., to ensure the constant optimization of the pricing strategy.
- Review, monitor and control the production and evolution of the different distribution channels (GDS, IDS, Melia.com, Hotel direct…) and market segments.
- Responsible for designing a pricing strategy and a supplement strategy by room type that maximizes revenue from superior and feature-rich rooms. Monitor the performance of room types, designing action plans for categories whose performance falls short of expectations.
- Analyze and optimize the pricing structure of the different meal plans offered by the hotel, as a key lever to maximize resort revenue.
- Lead your hotel’s upselling strategy in the three key moments: booking, pre-arrival, and arrival at the hotel.
- Monitor upselling sales and their main KPIs to maximize revenue through this channel.
- Responsible for implementing an aggressive overbooking strategy that ensures revenue maximization, boosting cross-selling opportunities between nearby hotels.
- Responsible for deciding on participation in low-cost hotel campaigns, as well as segment discount levels, while maintaining a focus on maximizing RevPAR.
- Supervise and validate the group and event quoting process, ensuring that the operations team follows the pricing instructions.
- Perform segmentation and business mix analysis to optimize the contribution of each channel, segment, and room type to the hotel’s total profitability.
FORECASTING AND BUDGET
- Responsible for generating weekly and periodic forecasts for your hotel.
- Generate minutes and action plans related to each forecast, ensuring the feasibility of the planned actions to address the challenges analyzed in the forecast.
- Ensure the accuracy and reliability of forecasting processes, monitoring deviations and proposing corrective actions when necessary.
- Create your hotel’s annual budget, as well as the necessary periodic reviews or reforecasts.
MARKET PENETRATION
- Analyze and track trade show periods and peak dates for your hotel. Increase the hotel’s RGI during periods of high demand.
- Monitor and optimize the hotel’s competitive position by analyzing RGI, ARI, MPI and other market share indicators, implementing strategies geared towards profitable growth.
- Identify market share growth opportunities and define specific action plans together with Management, Sales and Marketing.
- Monitor competitive movements and assess their impact on the hotel’s business strategy.
BUSINESS REPORTING AND ANALYSIS
- Prepare and lead Business Review meetings related to the performance of the hotel under your responsibility.
- Prepare and present executive analyses and strategic recommendations to maximize hotel revenue.
- Lead the monitoring of the hotel’s competitive positioning using benchmarking and market intelligence tools (STR, Lighthouse, OTA Insight, etc.).
- Supervise the correct entry of group bookings and booking blocks into the system by the Reservations and MICE teams.
- Coordinate with Sales, Marketing, E-Commerce, Reservations, Operations and Finance the execution and monitoring of initiatives aimed at maximizing revenue.
DIRECT CHANNEL AND PROFITABILITY
- Use the tools at your disposal to seek disintermediation of OTAs as well as other channels that work on commission (LX, discounts and Meliá Rewards programs).
- Ensure prioritization of the direct channel, especially during periods of high demand, through reporting and monitoring.
- Compile the different strategies with the ultimate goal of eliminating intermediaries in the booking process from OTAs and other intermediaries.
CROSS-CUTTING INFLUENCE
- Act as a strategic partner for the hotel management, facilitating decision-making through data-driven analysis.
- Lead cross-functional commercial projects and initiatives, fostering alignment between the different departments involved.
- Promote a revenue- and profitability-oriented culture, facilitating the understanding of key business KPIs for operational areas.
ECONOMIC-FINANCIAL
- Participate in the preparation of your department’s budget according to the established guidelines.
- Monitor the defined budget, ensure compliance, and report any deviations within your department to the Business Partner. Participate in defining corrective measures to minimize negative impacts and monitor their implementation with the Business Partner.
- Participate in the preparation of the projections by providing information about your department.
- Analyze the reasons for deviations, participate in defining corrective actions, and promote their implementation within your department.
- Periodically analyze your department’s P&L, review all its income and expenses, seeking to maximize results and identifying opportunities for improvement with the support of the Business Partner.
- He is aware of the hotel’s financial results, as well as his department’s impact on them. He communicates this information in detail to his team.
- Ensure compliance with the economic objectives of their department and is aware of the economic objectives of the hotel, as well as their fulfillment.
- Prepare feasibility analyses and business cases for commercial initiatives, investments, or projects that require impact assessment on revenue and profitability.
- Ensure compliance with applicable regulations in the daily processes of your department, which affect its results and internal control.
- Collaborate on the review points of your department during audits and establish action plans to resolve reported incidents.
HUMAN RESOURCES
- Review the training plan annually with the hotel management and HR department, to propose training actions based on the team’s needs.
- To learn about the development plans and tools in the field of Human Resources and to promote their use (Melia Home, Melia Listens, E-melia, development plans, Inspiring Opportunities, Graduate Programs, Code of Ethics…).
- Identify high-potential staff, as well as actively participate in the development of your team and trainees (if applicable).
- Understand and analyze the climate survey results for your department. Design and implement action plans with the team, and ensure participation during the measurement period.
CUSTOMER EXPERIENCE
- Understand the Brand’s philosophy, ensuring optimal implementation of the standards, operating manuals and identity guidelines that apply to your department.
- Ensuring a positive customer experience by personalizing their stay, anticipating their needs, and exceeding their expectations.
- Manage customer incidents, communicating the actions taken to the hotel’s Guest Experience Department.
- Be familiar with the hotel’s services and facilities, as well as the entertainment program, experiences, and events, ensuring that the team has all the information to promote them to customers.
HEALTH & SAFETY/ HEALTHY WORKPLACE
- Know the hotel’s evacuation plan.
- Assume the responsibilities assigned to you in the Center’s Self-Protection Manual or local equivalent in other countries.
- Ensure compliance with the Procedures and Instructions regarding health and safety at work.
- Know the personal protective equipment in your department and ensure its correct implementation and use through the corresponding training actions.
- Verify compliance with safety regulations.
- Participate in the ongoing assessment of risks.
- Assume the responsibilities assigned to you in the Occupational Health and Safety Management System Manual.
REQUIREMENTS
| EDUCATION AND TRAINING: |
Degree or equivalent in business studies or hotel management.
Training in Revenue Management will be considered an asset. |
| LANGUAGES: |
Local language (depending on the geographical location of the establishment) and Advanced English. |
| SPECIFIC KNOWLEDGE: |
- Knowledge and experience in Pricing, Forecasting, Benchmarking…
- Knowledge of PMS Opera, Switch, Duetto will be valued.
- Knowledge of SAP.
- Knowledge of hotel operations.
- Ability to work under pressure while always paying attention to detail.
- Demonstrate strong analytical and numerical skills.
- Ability to inspire and lead a team by example.
- Leadership, proactivity, and initiative.
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| EXPERIENCE: |
Minimum of 2 years’ experience in revenue management/supervision in the hotel sector.
https://careers.melia.com/job/M%C3%A1laga-Revenue-Manager-Gran-Melia-Don-Pepe/1449335533/ |
