Account Director – MICE

Ready to drive results and build powerful client relationships? We’re looking for a high-energy Sales Manager to grow our market presence, win new business, and strengthen key partnerships across the MICE and corporate events sector.

What You’ll Do

• Manage and grow a portfolio of key accounts including Professional Conference Organisers, Pharmaceutical, Association, Sports & Entertainment, and Corporate MICE clients.
• Identify and convert new business opportunities, building a strong sales pipeline through research, networking, and industry events.
• Execute a strategic sales call plan with regular client meetings, calls, and on-site engagements.
• Maintain and develop existing client relationships to maximise revenue and repeat business.
• Deliver market insights including competitor intelligence, sales activity reporting, and emerging opportunities.
• Collaborate with internal teams including Events, Reservations, and Operations to ensure exceptional client and guest experiences.
• Represent the hotel at industry events, client functions, and networking opportunities (including occasional travel).
• Utilise CRM and sales tools to track activity, leads, and account performance.
• Welcome VIP clients and ensure memorable experiences that strengthen long-term partnerships.

• Proven sales experience in hospitality, hotels, or MICE/events sales.
• Strong relationship-building, negotiation, and communication skills.
• Demonstrated ability to generate new business and grow existing accounts.
• Experience using CRM or sales management systems.
• Highly organised with strong time management and reporting skills.
• Ability to work collaboratively across departments and represent the brand professionally.
• Willingness to attend industry events, client meetings, and occasional travel.
• https://careers.accor.com/global/en/job/account-director-mice-in-sofitel-sydney-wentworth-sydney-australia-jid-89459