CLUSTER DIRECTOR OF COMMERCIAL

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

The Cluster Commercial Director is a senior leadership position responsible for defining, driving and executing the integrated commercial strategy across the portfolio.

The role provides strategic leadership and oversight of Sales, Marketing, Revenue Management, Distribution, Public Relations, Communications and Brand Positioning, ensuring a cohesive, commercially focused and performance-driven approach, ensuring each property achieves its financial objectives while maximising opportunities and synergies across the cluster.

KEY DUTIES AND RESPONSIBILITIES

At Anantara, we are proud to represent our hotel and our country to guests from all over the world.  We treat our guests and our colleagues with respect, and work hard together to deliver the highest quality of service to all:

Commercial Strategy & Business Leadership

• Lead the development and execution of the overall commercial strategy across both properties, covering Sales, Marketing, Revenue Management, Distribution, E-commerce and ancillary revenue.
• Drive commercial budgeting, forecasting and business planning, ensuring alignment with property positioning, ownership objectives and regional commercial direction.
• Define and optimise business mix by market segment, distribution channel and source market, identifying opportunities for revenue growth and cross-property synergies.
• Oversee commercial strategies for pre-openings, renovations and repositioning projects, ensuring successful market penetration and revenue performance.

Revenue Management & Pricing

• Lead the overall revenue management strategy, optimising pricing, inventory allocation, demand forecasting and market segmentation.
• Drive a Total Revenue Management approach across Rooms, Food & Beverage, Spa, Wellness, Events and other revenue streams.
• Oversee pricing strategies, business mix, revenue forecasts, pace analysis and commercial performance, ensuring profitability and competitiveness.
• Ensure effective collaboration between Revenue, Sales, Reservations, Operations and Finance to maximise revenue opportunities.
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