Communications Manager

Nestled in the rolling hills of Tuscany, Castello di Casole, a Belmond Hotel, is an exclusive retreat within a 10th-century castle. Offering 39 suites and 2 villas, this idyllic property serves as a gateway to rural Italy’s natural beauty and history, with a rich heritage dating back to the Etruscan era. Guests can savor farm-to-table dining at Tosca and Emporio del Castello, or relax at the Castello Grill by the pool. The property offers an array of activities, from wellness practices to hiking and stargazing, allowing guests to reconnect with nature and themselves.

KEY PERFORMANCE INDICATORS:

• Develop brand awareness and desirability for Castello di Casole through compelling storytelling, press coverage, and social media visibility.
• Execute a cohesive communication strategy that aligns with both divisional and property-level goals, enhancing the hotel’s market positioning.
• Support an ambitious communications plan, measuring KPIs that will increase property visibility among new and existing audiences.

Requirements

PLANNING, EXECUTION & COORDINATION:

• Collaborate with the Divisional Communications team to develop and implement property communication plans that align with global business objectives.
• Partner with the hotel’s General Manager and Heads of Department to seamlessly integrate communication strategies into daily operations.
• Serve as the main point of contact for internal and external stakeholders, fostering effective communication to ensure maximum visibility of all property activities.

MEDIA & KOLs RELATIONS & EVENTS:

• Manage relationships with media outlets and Key Opinion Leaders (KOLs), proactively expanding the media database.
• Pitch journalists for editorial placements and organize press visits to enhance property coverage.
• Oversee press materials (press releases, news updates, press kits) and respond to media inquiries.
• Coordinate and support the organization of on-property events, developing relationships with new partners and curating guest lists to meet targets.

SUPPORT SOCIAL MEDIA CONTENT CREATION STRATEGY:

• Work closely with the Divisional Social Media Managers to ensure consistent communication across all digital platforms.
• Assist the Divisional Social Media teams in growing the brand advocate community by building relationships with content creators and photographers.
• Support the Marketing team as a key liaison for on-property photo shoots and the execution of marketing projects.

LINE MANAGEMENT:

https://career.belmond.com/job.html?shortcode=7078FBF347