Digital Marketing Manager

Contact Details

Office Address
Confidential information
Phone
Confidential information
Contact Name
Hospitality jobs
 Vacancies
Email
ceo@bhfirstconsulting.com

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Digital Marketing Manager

Job Description

 

We are seeking a strategic and creative Digital Marketing Manager to lead the digital marketing strategy for Fairmont Jakarta featuring seven distinctive restaurants and bars alongside world-class accommodation and guest experiences.

This role will oversee the hotel’s digital ecosystem, including brand campaigns, performance marketing, social media, and online reputation management. The Digital Marketing Manager will play a critical role in driving direct room bookings, restaurant and bar reservations, and brand visibility across digital platforms while maintaining a premium brand image.

The ideal candidate combines data-driven marketing expertise with strong storytelling ability and understands the unique dynamics of luxury hospitality and lifestyle dining.

 

Key Responsibilities

Digital Strategy & Campaign Management

  • Develop and execute a comprehensive digital marketing strategy that promotes both hotel rooms and F&B outlets, with a strong focus on revenue growth.
  • Plan and manage integrated digital campaigns across paid media, social media, email, and partnerships to increase reservations and footfall.
  • Identify digital opportunities to position the hotel’ and its restaurants and bars as top dining destinations in Jakarta.

F&B Marketing & Promotion

  • Lead digital campaigns promoting the hotel food & beverage offerings.
  • Drive restaurant reservations through online booking platforms, website conversion optimization, and social media engagement.

Social Media & Content

  • Develop a strong social media presence focused on lifestyle and dining experiences.
  • Oversee the creation of high-quality content including photography, video, and short-form content tailored for relevant platforms.

Performance Marketing & Analytics

  • Manage paid advertising campaigns (Google Ads, Meta Ads, social media ads) targeting both hotel guests and local dining audiences.
  • Optimize digital funnels to drive bookings and guest engagement.
  • Track campaign performance using analytics tools and generate actionable insights to improve ROI.

Website & Online Presence

  • Ensure the hotel website and restaurant pages are optimized for search engines, user experience, and reservation conversion.
  • Manage restaurant listings across Google, dining platforms, and lifestyle directories.

 

 

Qualifications

 

This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.

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