Director of Marketing

JOB SUMMARY

Manages the overall beverage and night club operations, which includes all bars, lobby space and nightclub venues, including Bowling and Ice Skating. Monitors guest and employee satisfaction, maintaining standards and meeting or exceeding financial goals. Demonstrates knowledge and proficiency of all beverage standards and food standards where applicable. Develops and implements business plan for all bars and nightclub areas in conjunction with beverage / nightlife consultants and business partners where required. Acts as the nightlife duty manager where required and during high profile nightlife events.

CANDIDATE PROFILE 

Education and Experience

• High school diploma or GED; 4 years experience in the food and beverage or related professional area.

OR

• 2-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 2 years experience in the food and beverage, culinary, or related professional area.

Preferred:

• Previous experience of working with luxury food & beverage / nigfhtlife external consultants / business partners.

• Extensive experience in bar operations, preferable in a boutique or high-end bar or night club environment.

• Familiarity with the entertainment industry and demonstrated ability to deliver operational standards with high-profile clientele.

CORE WORK ACTIVITIES

Developing and Maintaining Budgets:

• Develops and manages all financial and Guest Satisfaction plans and actions for Beverage departments.

• Maintains a positive cost management index for beverage operations.

• Utilizes budgets to understand financial objectives.

• Develops and executes a comprehensive Bar and Night Club program leveraging knowledge of mixology and entertainment concepts to create a memorable and unique customer experience.

• Develops pre-opening sales and marketing goals and strategies, business positioning of the bar and night club, and other outlets, and ensures alignment with the brand business strategy.

• Executes the sales strategy and ensures bar/night club goals are met for both self and employees.

• Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.

• Directs and manages sales to maximize profits.

• Develops and implements marketing policies, plans and procedures

https://careers.marriott.com/director-of-marketing-and-culture-entertainment/job/4C5D6E2192E9415C78CA44ACE9FF81F5