Director of Public Relations

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

The Four Seasons Hotel Jakarta is located in the Sudirman Central Business District (SCBD), one of the most prestigious areas of Jakarta, Indonesia. It provides easy access to corporate offices, shopping centers, and entertainment venues. Open since July 2016, Four Seasons Hotel Jakarta provides a preferred address for both business and leisure travelers, and the highly personalized, anticipatory service that Four Seasons guests expect and value around the world.  The hotel offers a range of rooms and suites designed with a blend of modern luxury and Indonesian culture. These accommodations are equipped with top-notch amenities and offer cityscape views. The hotel also supports Indonesian culture and art, with an extensive art collection on display and regular cultural events. Recent awards and honors include the Top 20 List for Hotels in Asia as voted by the readers of Conde Nast Traveler.

About the Role of:

Reporting to the Commercial Director, the Director of Public Relations and Marketing  is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel’s business objectives, increase awareness and positive perception of the hotel and its Food & Beverage outlets, and contribute to driving traffic and revenues.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage the PR and Marketing team, fostering a culture of creativity, accountability, and excellence.
• Set clear objectives, conduct performance reviews, and support professional development across the team.
• Manage and collaborate with external agencies, creatives, influencers, and vendors to ensure consistent brand execution.

PR, Marketing & Brand Strategy

• Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel’s business objectives.
• Curate and manage the hotel’s premium digital brand image, ensuring consistency across all owned and earned channels.
• Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning.
• Source, support, and help secure key and marquee social events, leveraging the hotel’s brand, media reach, and partnerships to drive high-profile visibility and demand.

Content, Digital & Media Management

• Lead a creative content and storytelling strategy across the website, app, OTAs, social media, and other digital platforms to drive engagement and brand affinity.
• Oversee the hotel’s digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness.
• Manage brand imagery and visual assets, including photography, videography, print collateral, and publications, in line with luxury standards.
• https://careers.fourseasons.com/us/en/job/REQ10368407/Director-of-Public-Relations-and-Marketing