Group Director F&B Brand

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Hospitality jobs
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ceo@bhfirstconsulting.com

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Group Director F&B Brand

Mandarin Oriental is looking for a Group Director Brand F&B to join our Food & Beverage team.

 

Are you a visionary leader with a passion for creating world-class dining experiences? Do you thrive in a collaborative environment, blending creative storytelling with commercial acumen? We invite you to become a fan of the exceptional.

 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

 

 

Based at our Hong Kong Corporate Office, the Group Director Brand F&B leads the strategic creation, development, and stewardship of world-class restaurant and bar concepts globally. This role drives F&B brand innovation, elevates guest experience, and delivers commercially successful, scalable concepts that strengthen Mandarin Oriental’s brand equity.

 

Reporting to the Group Director of Food & Beverage, this position works closely with Development, Design, Operations, Brand Management, and Ownership Groups to guide the entire lifecycle of F&B concepts—from market research and creative direction to operational readiness and brand performance.

 

As Group Director Brand F&B, you will be responsible for:

Brand Development & Creative Direction

  • Lead creative development of signature restaurants, bars, cafés, lounges, retail, and quick-service concepts globally.
  • Translate business needs and brand strategy into compelling, commercially viable F&B concepts.
  • Drive creative direction including naming, brand identity, guest journey, ambience, menu positioning, OS&E, uniforms, and service rituals.
  • Serve as brand guardian for all F&B concepts, ensuring alignment with brand standards and regional relevance.
  • Develop scalable brands as part of Group F&B strategy.

 

Strategic F&B Programming

  • Architect multi-venue strategies, concept zoning, and spatial planning input for hotels.
  • Develop scalable solutions including Master Prototypes and enterprise toolkits for consistent deployment.
  • Create bespoke F&B brands when owners do not adopt existing prototypes.

 

Project Leadership & Cross-Functional Partnership

  • Lead cross-functional teams (Design, Culinary, Operations, Marketing, Procurement, Development) to deliver concepts on time and within scope.
  • Present concept briefs, mood boards, and commercial rationale to stakeholders and owners.
  • Manage multiple concurrent projects across development pipelines, conversions, and flagship repositioning.

 

Market Intelligence & Brand Strategy

https://careers.mandarinoriental.com/jobs/group-director-f-b-brand-hong-kong-hong-kong-island

This job listing was provided by Hospitality Job Vacancies. To apply, please use the link in the job description.

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