Marketing And E- Commerce Manager

We are seeking a creative, tech-savvy, and results-driven Marketing and E-Commerce Manager who is passionate about hospitality, branding, and digital innovation. The ideal candidate is a strategic thinker with a hands-on approach to executing campaigns, managing online platforms, and growing brand visibility. You should have a solid grasp of digital marketing tools, a flair for content creation, and the ability to drive online bookings and customer engagement across various channels.

What you will be doing:

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
• Manage and enhance the hotel’s online reputation across review sites and social platforms.
• https://careers.accor.com/global/en/job/marketing-and-e-commerce-manager-in-ibis-styles-nairobi-westlands-nairobi-kenya-jid-62813