Senior Director of Public Relations and Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Resort Bali at Jimbaran Bay is proud to provide our guests with the highest standards of luxury and personalized service. At Four Seasons we believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. Four Seasons Resort Bali at Jimbaran Bay is located on the southern tip of the island of Bali on the northeast slopes of the Bukit peninsula. Luxuriously appointed private villas are built into a gently terraced hillside named Bukit Permai, which means “beautiful hill”.

PROFESSIONAL EXPERIENCE:

• Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services.
• Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.
• Skilled in managing agency relationships, including defining scopes, KPIs, and governance.
• Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.

EDUCATION:

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; or equivalent experience.

EXPERIENCE:

Minimum 8–10 years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred

POSITION OUTLINE

STRATEGY, PLANNING & PERFORMANCE

• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations; ensure alignment across paid, owned, and earned channels.
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve.
• Together with the Commercial Director, oversee the planning, allocation, and tracking of Advertising & Promotion (A&P) investments within the property’s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.
• Establish and monitor a local measurement framework (KPIs); track Property Scorecard metrics; conduct post-campaign analysis to inform future initiatives.
• Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.
• Set and manage annual budgets with disciplined financial accountability.
• Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences.
• Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance and adherence to governance processes.

PUBLIC RELATIONS AND REPUTATION MANAGEMENT

• Build and maintain strong relationships with tier-one local, regional, and international media through proactive pitching, press trips, immersive experiences, representation at in-market media events and ongoing engagement.
• Maintain an up-to-date Press Room with media materials and property assets aligned to strategic narratives and brand standards.
• Direct local PR agency work: define scopes, expectations, and success measures; ensure deliverables support property priorities.
• https://careers.fourseasons.com/us/en/job/REQ10371660/Senior-Director-of-Public-Relations-and-Marketing