Senior Marketing Manager

JOB SUMMARY

Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager, Sales and Revenue Management leaders.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years’ experience in Marketing or a comparable professional area.

OR

• 4-year bachelor’s degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Marketing Strategy

• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel they support to align with business priorities, in consultation with General Manager.

• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

https://careers.marriott.com/senior-marketing-manager/job/434D793B07244F780860C44DA9044A72