Director of Sales & Marketing

A rare opportunity has arisen for a dynamic sales leader to join Rimrock Banff, Emblems Collection, as Director of Sales & Marketing.

At the Rimrock, we create more than luxury experiences, we create moments that move people. Guided by Wellness, Adventure, and Culture, our Heartisans live and work in one of the most inspiring places on earth, delivering hospitality with purpose and heart. Here, every day brings connection, growth, and unforgettable memories, on and off the clock.

Live boldly. Work with heart. Stay moved.

https://www.rimrockcareers.com/

Reporting to the General Manager, the Director of Sales & Marketing is a visionary and a driver, responsible for leading revenue strategy, shaping the resort’s evolving market positioning, and playing a pivotal role in the Rimrock Banff’s rebranding journey. This isn’t just about selling rooms, it’s about redefining how the world experiences our resort as we transform into a lifestyle luxury destination in the Canadian Rockies.

As a key architect of this evolution, you will guide the narrative, influence perception, and ensure our repositioning translates into measurable business results. This role requires a confident, fast-moving leader who combines strategic foresight with bold execution. Persuasive, innovative, and results-focused, you thrive on building strong partnerships, inspiring high-performing teams, and seizing opportunities to expand market share while bringing our new brand identity to life.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and execute sales and marketing strategies that maximize revenue across all segments.
• Forecast, analyze, and act on market trends, ensuring proactive responses to competitive landscapes.
• Drive performance across rooms, catering, and ancillary revenue streams with a focus on profitability.

Team & Stakeholder Leadership

• Lead, mentor, and inspire the Sales, Catering, and Marketing teams to achieve ambitious goals.
• Partner with Revenue Management, Operations, and Ownership to align on strategy and execution.
• Foster a culture of accountability, collaboration, and continuous growth.

Brand Positioning & Market Presence

• Elevate Rimrock Banff’s positioning within the luxury segment and Emblems Collection.
• Represent the resort with confidence at industry events, trade shows, and client engagements.
• Champion innovative campaigns, partnerships, and activations that bring our brand to life.

Guest-Centric & Results-Driven

• Ensure sales strategies reflect the guest journey and the luxury standards of the resort.
• Balance bold revenue targets with a commitment to long-term guest
• https://careers.accor.com/global/en/job/director-of-sales-and-marketing-in-the-rimrock-resort-hotel-banff-banff-canada-jid-67827