Social Media & Digital

Fairmont Waterfront redefines hospitality with Pure Coastal Luxury. Our award-winning hotel, nestled on Vancouver’s stunning waterfront, is consistently celebrated by top publications like Conde Naste Traveler and recognized as a Great Place to Work® Canada for a second consecutive year. We are Industry leaders in sustainability & embody our commitment to our community, featuring Vancouver’s first green roof & rooftop apiary.

Our Culture is strongly rooted in diversity, inclusion, professional growth and development – over 60% of promotions are from within. We are committed to empowering ambitious individuals to thrive. If you’re a visionary who shares our values and passion for excellence, join us to help shape the future of luxury hospitality.

Why work at Fairmont Waterfront?

• Sustainability and community commitment  – recognized with 5 Green Leaves Certification rating from Green Key Global since 2011
• Empowering Women in Leadership – More than 50% of leadership team including Executive Level, are women
• Celebrating Diversity – our team represents over 60+ countries, fostering an inclusive and global community
• Strong Culture of Belonging for the 2SLGBTQIA+ community providing year-round support, including gender inclusive change rooms
• Generous perks – Enjoy discounted rates at over 5,500 Accor hotels worldwide through our Colleague Travel Discount Program* food & beverage discounts, transit reimbursement program for Trans Link monthly passes, subsidized meal during your shift through our colleague dining program
• Comprehensive Benefits – through our Benefit Plan* including medical, dental and vision coverage, Pension Plan, and more!
• Dining Discounts – Get 50% off at our dining establishments in Vancouver, Victoria and Whistler through our Food & Beverage Discount Program
• Exclusive Experiences – One free stay through our Be Our Guest Program
• Competitive annual salary commensurate with experience, starting at $67,000.00

*full-time and part-time status colleagues

Summary of Responsibilities:

Reporting to the Marketing Director, you will build, plan and execute the social media and digital content marketing strategies and be a contributing member of the hotel’s Marketing & Communications Team.

Responsibilities and essential job functions include but are not limited to the following:

• Create and implement social media strategies on behalf of Fairmont Waterfront and ARC Restaurant + Bar appealing to local, national and global audiences.
• Drive innovation and forward-thinking ideas around community growth and engagement.
• Maintain voice of both the hotel and restaurant in the digital space across all social media and digital platforms.
• Manage and build relationships with our guests, and social media ambassadors in our online community (Instagram, Facebook, X, TikTok, Pinterest, YouTube, blog, newsletter, etc.) through social posts, community engagement, reposting all appropriate and relevant tagged content, etc.
• Monitor hotel and restaurant social media accounts to ensure timely engagement, proactive reputation management, and social listening. Track sentiment, identify emerging conversations or issues, and escalate as appropriate to protect and enhance the brand’s online presence.
• Manage influencer and content creator partnerships from outreach to on-site hosting, including communications, contracts, deliverables, and scheduling.
• Manage paid social media campaigns (Meta ad management, A/B testing, bid management, audience research).
• Monitor paid social campaigns daily to ensure they are reaching targets (impressions, reach, CPC, CTR link clicks, etc.) and create campaign and channel performance reports.
• Write, edit, and proofread digital content, which includes but is not limited to: blogs, website, digital ads, Google profile posts and social media posts, etc.
• Develop, curate, and publish visually compelling content across platforms, including photography, video, and reels, ensuring alignment with brand standards and campaign objectives.
• Build out content calendar for Meta applications, considering variations necessary between platforms (i.e., making separate posts and adjusting copywriting as necessary where certain CTA’s are platform specific, etc.).
• Create, plan, write, and post content locally in real time on other sites, (i.e., LinkedIn, Tiktok, Pinterest, etc.).
• https://careers.accor.com/global/en/job/social-media-and-digital-content-marketing-specialist-in-fairmont-waterfront-vancouver-canada-jid-74615