Social Media Coordinator

Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel is a 620-room-and-suite upper upscale property. Catering for both business and leisure clientele. The hotel is located in Deira in the heart of Dubai and within easy reach of major tourist landmarks, leisure destinations and city services. It is linked to the Al Ghurair Shopping Centre, only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10-minute drive from Dubai International Airport.

Social Media Coordinator

As a Social Media Coordinator, you will be responsible for generating content for public awareness and the consistent growth of organic social media channels for the hotel and its management.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
  Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

• Social media channels –
  • Responsible for all the social media channels for the hotel including but not limited to — Instagram, Facebook, TikTok, LinkedIn, YouTube, Google, X
  • Proactively creating content while managing the scheduling for the different channels for result-oriented outcome.
  • Drive optimal scheduling of (2 to 3 social media static posts or reels per week and 1 to 2 stories per day (including reposts)
  • Ensure a high-quality, theme based outlook for the social media channels
  • Include relevant greeting and celebrations on social media
  • Use UTM to track customer journey and strategically place links to prompt conversions
  • Perform research on current benchmark trends and audience preferences
  • Responsible for influencer management and maintaining hotel’s imagery expectations.
  • Understand and read channel insights and be extract reports on channel performances
  • Accountable for maintaining the integrity of Accor, Swissotel and Swissotel Al Ghurair brand, the position is responsible for all its social media identity.
• Content creation and management –
  • Independently plan, schedule and manage photoshoot, video shoot and reels as per the hotel’s social media strategy.
  • https://careers.accor.com/global/en/job/social-media-coordinator-in-swissotel-al-ghurair-dubai-united-arab-emirates-jid-79323