Social Media Executive

This position reports to the Director of Public Relations & Marketing. He/she performs daily quality checks, ensures that all tasks are performed to The Ritz-Carlton standards. He/she is involved in scheduling and small projects to enhance the services of Sales & Marketing.

RESPONSIBILITIES

The primary responsibilities of the role include:

Marketing and Social Media

• Oversees and communicates via all company social media accounts management (multiple active accounts).
• Organizes, schedules and develops photoshoots and videoshoots.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Creates social media calendar for each account, schedules posting and ads.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyses social media presences, including digital advertising costs and returns.
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Monitoring users’ engagement and communicates with audience as per needs, gives a feedback on posts.
• Maintaining a secure database of all login credentials.
• Preparing photoshoots, video shoots, by creating story boards, mood boards, supervising and executing content creation from the start of the project till the end.

Leadership

• Communication and organization with other departments in order to finish tasks.

Communication

https://careers.marriott.com/social-media-executive/job/2B330FAF1DAAFF909CE467BA5D700580