Digital Marketing Manager

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

We are seeking a visionary Digital Marketing Manager to join our team in the tropical paradise of Phu Quoc, Vietnam. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.

• Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising
• Manage and optimise the company website, ensuring an excellent user experience and high conversion rates
• Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement
• Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
• Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market
• Manage relationships with external agencies, vendors, and digital partners
• Oversee the digital marketing budget and ensure efficient allocation of resources
• Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement

• Bachelor’s degree in Marketing, Digital Technologies, or a related field; Master’s degree preferred
• Minimum of 5 years’ experience in digital marketing roles, preferably within the hospitality or luxury industry
• Proven track record of successful digital marketing campaigns and driving revenue growth
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)
• Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisationhttps://careers.accor.com/global/en/job/digital-marketing-manager-vietnamese-local-in-rixos-phu-quoc-island-vietnam-phu-quoc-vietnam-jid-60615