Digital Marketing Manager

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

• Reporting to the Associate Director of Marketing & Communications, the E-commerce manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.

  Working hand in hand with the Director of Sales & Marketing and Director of Revenue to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

  Key Responsibilities:

  Strategic planning

• Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
• Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
• Website Management
• Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
• Ensure the websites is optimized for SEO and user experience.
• Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
• OTAs
• Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
• Coordinate OTA strategy together with the Director of Revenue.
• Optimize listings and manage content on all third-party websites.
• Monitor and analyze performance metrics to enhance visibility and conversions.
• Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
• Digital Marketing
• Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
• https://careers.accor.com/global/en/job/digital-marketing-manager-in-sofitel-mumbai-bkc-mumbai-india-jid-83315