Director of Marketing & Communications

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will be developing strategic marketing plans for the hotel and then overseeing the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels. As a  Director of Marketing and Communications, you’re not just executing marketing campaigns to drive revenue growth – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

The Director of Marketing and Communications should have strong prior marketing experience. This role is responsible for overseeing the planning, development, and implementation of communications, marketing, e-commerce, and public relations initiatives aligned with the hotel’s strategy.

The Marketing Director will manage, train, and support the career development of marketing team members, while working closely with the Commercial Director (CD), General Manager (GM), and other departments to identify opportunities and provide support to achieve revenue targets.

The role carries full accountability for the marketing budget, ensuring effective allocation and delivering measurable ROI across all initiatives.

Here’s what you’ll do during a typical day:

• Execute hotel marketing strategies:  Support the design and rollout of property-specific campaigns across digital channels, social media, and branded platforms to drive visibility and revenue.
• Stay up to date on industry trends:  Monitor emerging marketing tools, technologies, and consumer behaviors relevant to the hotel industry and target audiences
• Report on campaign performance:  Prepare and deliver monthly performance updates and marketing analyses to Sales and Revenue Management teams
• Support cross-functional initiatives:  Partner with department leaders to execute targeted campaigns that drive revenue and guest engagement

Key Focus Areas:

Digital / Online Focus

• Plan the e-commerce strategy and optimize channel mix for maximum effectiveness
• Monitor and analyze performance metrics and revenue forecasts across digital channels, including direct and OTA platforms
• Evaluate and report on the success and ROI of marketing initiatives

PR Focus

• Manage all media relations and reputation management, liaising with Regional PR teams as required
• Ensure strong media relationships are leveraged to maximize both online and offline coverage
• Prepare and deliver presentations highlighting performance, achievements, and upcoming activities

Social Media Focus

• Develop and manage the yearly social media strategy
• Define target audiences, set objectives, and create engaging content strategies to drive traffic and conversions
• Coordinates influencer strategy with public relations team to leverage social media opportunities.
• Design, implement, and manage social media campaigns aligned with the hotel’s strategic marketing plan
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