Director of Sales & Marketing

Our Mindset / Who we are 

• We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
• We take great pride in celebrating successes, yet we do also accept to fail so we can bounce back even stronger.
• We are empowered and fully accountable. Everyone is encouraged to take ownership, make decisions and drive impact.
• We act as One team. Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.

Your Mission / What you will be accountable for

As Director of Sales & Marketing, you are the visionary force behind the hotel’s sales revenue strategy, the voice of its positioning and the guardian of its desirability. You orchestrate all Sales and Marketing initiatives with precision, creativity, and purpose to elevate the hotel’s reputation and optimize its performance. You join the hotel as we debut a complete renovation of all 398 guest rooms and suites and debut as the future US flagship for the Sofitel brand.

This position is on-site.

Reporting directly to the General Manager, and in close collaboration with Revenue Management and Ecommerce teams, you design and implement a refined and ambitious strategy that positions the property as a market leader — in Rooms, F&B, MICE, Wellness and beyond.

With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele. You lead a talented team with charisma and clarity, nurturing excellence and accountability at every level.

Role Description / What you will do

Sales Leadership

• Play a key role in the budget planning process and launch post renovation by defining ambitious targets per segment and feeder market. Develop and execute an annual sales strategy aligned with these objectives to drive performance across all key revenue streams
• Nurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), and corporate clients.
• Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.
• Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities.
• Coordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients.

Marketing & Communication Strategy

https://careers.accor.com/global/en/job/director-of-sales-and-marketing-in-sofitel-new-york-new-york-united-states-jid-67249