Director of Sales & Marketing

The Director of Sales & Marketing (DOSM) is a senior commercial leadership role responsible for developing and executing a cohesive, high-impact Luxury Hotel sales and marketing strategy for Sofitel Queenstown Hotel & Spa.

The DOSM will drive top-line revenue performance, brand integrity, and market share growth across all segments — including corporate, leisure, MICE (Meetings, Incentives, Conferences & Exhibitions), wholesale, and online channels. The incumbent will lead and develop a small, high-performing team, and act as the key commercial liaison between the hotel, Accor’s regional commercial teams, and La Maison brand stakeholders.

This role requires a commercially astute, brand-aligned sales and marketing professional to shape the commercial future of Queenstown’s most distinguished hotel collection.

Sales Leadership

• Develop and implement a unified annual Sales & Marketing Plan across Sofitel Queenstown, aligned with the property’s brand positioning and revenue targets.
• Drive proactive sales activity across all market segments including corporate accounts, MICE, leisure, wholesale/FIT, and travel management companies (TMCs).
• Manage and grow a portfolio of key accounts, maintaining strong relationships with domestic and international partners, travel agents, and corporate clients.
• Lead the negotiation and execution of corporate rate agreements, wholesale contracts, and preferred supplier arrangements.
• Represent the property at industry trade shows, sales missions, roadshows, and networking events — domestically and internationally as required.
• Collaborate closely with the Revenue Management function to ensure pricing strategy and channel optimisation align with sales efforts.
• Monitor competitive set performance, market intelligence, and demand trends, adjusting strategy accordingly.
• Establish and track KPIs for all sales activities including lead conversion rates, account production, segment contribution, and pipeline development.

Marketing, Brand & Communications

• Oversee the development and execution of integrated marketing campaigns across the property, ensuring brand consistency and alignment with Accor and La Maison brand standards.
• Lead the management of our digital presence including websites, social media channels, email marketing, and online content strategy.
• Ensure all marketing collateral, imagery, and communications meet brand guidelines and reflect the unique identity of the property.
• https://careers.accor.com/global/en/job/director-of-sales-and-marketing-in-sofitel-queenstown-hotel-and-spa-queenstown-new-ze-jid-113361