Social Media Strategy

What you’ll do during a typical day:

• Translate brand and business priorities into social-first content plans, contributing to content briefs and ensuring creative assets are optimized for platform best practices and audience engagement.
• Lead community engagement across Hilton’s Masterbrand and Hilton Honors social channels, fostering meaningful audience interactions, maintaining brand tone of voice, and escalating potential issues when appropriate.
• Leverage social listening tools and platform monitoring to identify emerging trends, cultural moments, and audience sentiment that may inform real-time engagement or near-term content opportunities.
• Independently manage multiple workstreams, proactively driving projects forward while ensuring alignment with broader social strategy and brand priorities.

How you’ll collaborate with others:

• Partner cross-functionally with brand marketing, creative, and agency partners to ensure social priorities are integrated into broader marketing campaigns and initiatives.
• Serve as a key point of connection for stakeholders, providing regular updates on social performance, audience insights, and community trends.

Deliverables you’ll take ownership of:

• Own day-to-day management of assigned social channels, maintaining editorial calendars, coordinating publishing schedules, and ensuring content is executed accurately and on time.
• Own social performance reporting and analysis, identifying trends and translating data into actionable recommendations that strengthen future content strategy and channel performance.

What It Takes to Make the Stay

You have these minimum qualifications:

• Four (4) or more years of professional experience supporting or managing social media strategy and execution
• Three (3) years of experience in an agency or marketing environment
• Hands-on experience managing brand social media accounts on Facebook, Instagram, and X
• Experience analyzing social performance data and applying insights to strategic recommendations
• Experience collaborating with internal stakeholders and external agency partners
• <10% travel; may require occasional work outside standard business hours

It would be useful if you have:

• BA/BS Bachelor’s Degree
• Experience with additional social media platforms, including Pinterest, Threads, Snapchat, Reddit, and YouTube.
• Experience with social media management tools, social listening tools, visual creation tools, and social analytics tools.

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parentshttps://efet.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/jobs/preview/209720