Director- Marketing,

A fantastic opportunity has arisen for a Director- Marketing, Communications & Partnerships to be part of the Rimrock Banff, Emblems Collection.

At the Rimrock, we create more than luxury experience, we create moments that move people.

Guided by Wellness, Adventure, and Culture, our Heartisans live and work in one of the most inspiring places on earth, delivering hospitality with purpose and heart.

Here, everyday brings connection, growth and unforgettable memories- on and off the clock.

Live boldly. Work with heart. Stay moved.

https://www.rimrockcareers.com/

As Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America, we’re not just reopening, we’re rewriting the playbook on luxury. The Director of Marketing, Communications & Partnerships will be the driving force behind how the world comes to know, feel, and desire Rimrock Banff.

This role is far more than PR. It’s a brand ignition point: shaping perceptions, cultivating desirability, and creating a movement around modern, meaningful luxury where wellness is ritual, adventure is transformative, and culture is immersive. You will build our presence across earned, owned, and shared channels, strategically craft partnerships, and ignite engagement that echoes well beyond the Rockies.

Key Responsibilities

Brand Storytelling & Public Relations

• Lead the launch and sustained PR strategy for Rimrock Banff, aligned with Emblems Collection global positioning and narrative.
• Secure top-tier media coverage in luxury, lifestyle, culture, and wellness publications—North America and beyond.
• Cultivate long-term relationships with journalists, creators, thought leaders, and brand collaborators.
• Lead crisis communication and reputation management in partnership with Accor, ownership, and key stakeholders.

Marketing Strategy & Execution

• Architect the resort’s annual marketing plan with clear support of commercial goals, premium FIT, group business, wellness retreats, and cultural programming.
• https://careers.accor.com/global/en/job/director-marketing-communications-and-partnerships-in-the-rimrock-resort-hotel-banff-banff-canada-jid-63912